Eats on 601 — Design System

BRAND SYSTEM · v1.0 · ON HIGHWAY 601 · MOCKSVILLE, NC

— A LOCAL FOOD COMPANY · DAVIE COUNTY, NC

A roadside food park, local hangout, weekend market, and community lawn all in one. Where Mocksville pulls off the road, grabs something good, and stays awhile.

Where: Hwy 601 · Mocksville
Open: Wed–Sun
Made for: Davie County
Cost: Free · Always

Brand Principles

three things to remember

/ 01

Sound like a
local owner

Warm. Local. Inviting. Like a neighbor saying "come pull up." Never "discover your next culinary adventure."

/ 02

Cream first,
navy second

Cream is the surface. Navy carries weight. Red is the brand voice. Marigold is the wayfinding cue. Use them in that order.

/ 03

Stamps,
not surfaces

Hard 3–8px navy offset shadows on cards, stamps, and call-outs read as posted to a wall, not floating. Sharp 0–4px corners by default. Soft shadows reserve for true overlays only.

Logo System

starting point · primary · stacked · mark

Starting Point The original concept. Evolved into the lockup system below.

Primary lockupshield + utensils + wordmark

Wordmarktype-only / horizontal

Mark / faviconshield only · 16px+

Color Palette

five brand colors · cream is surface

Highway
Navy

#0B1D33

Road
Cream

#FBF7EF

Tomato
Red

#D6453D

Marigold
601

#F2B32D

Sky
Teal

#2BA7B8

Typography

display + sans body + mono data

DisplayLeague Spartan 800
88 / 0.95 / -0.01em
UPPERCASE · CONDENSED

PULL OFF.
EAT GOOD.
STAY AWHILE.

HeadlineLeague Spartan 700
28 / 1.2 · UPPER

Where Mocksville comes to eat

EyebrowLeague Spartan 700
11 / 0.18em · RED

THIS WEEKEND · ON THE 601

BodyPublic Sans 400
16 / 1.6

A roadside food park, local hangout, weekend market, and community lawn all in one. Right off Highway 601 in Mocksville. Bring a chair, bring the kids, grab something good from local trucks, and stay as long as you want. Weekday lunches, weekend gatherings, car meets, family nights — the kind of weekends people actually remember.

MonoIBM Plex Mono 500
14 / 0.02em

HERE TODAY · 11A–8P · STALL 04 · 7 TRUCKS

ScriptLobster Two 400
Hand-voiced flourishes
ROTATED −2° TO −3°

Pull off. For pull-quotes, friendly closes, and billboard-scale signoffs ("Made For Mocksville"). Pair red on cream, yellow on navy. Never use for body, headings, or button text. The painted "Eats" wordmark is logo art only — use the lockup file, don't typeset it.